Capture intent
Position CarsGPT on selected digital channels and guide members toward your application.
FOR CEOs, CLOs & LENDING TEAMS
Keep your lending engine.
Extend its reach.
CU LIFT adds upstream member engagement and downstream dealer execution around your existing loan-origination process.
THE BUSINESS CASE
Stop rebuilding the same dealer infrastructure.
Traditional coverage requires salary, benefits, mileage, travel and management time—yet one representative can only be in one place at a time.
INDIVIDUAL FIELD COVERAGE
Cost grows with every market.
Store-by-store relationships. Geographical limits. Inconsistent recognition when a member arrives. Dependence on individual contacts.
THE SHARED UTILITY
Participation builds collective reach.
Common dealer relationships. Defined contacts and expectations. Digital buyer handoffs. Infrastructure shared across participating credit unions.
YOUR LENDING. CONNECTED.
An additive operating model.
Your credit union continues to originate, underwrite and approve. CU LIFT connects the surrounding buying journey.
Activate approvals
Introduce approved members into FastPass® with relevant buying capacity and loan parameters.
Coordinate the dealership
Use network contacts, program expectations and structured handoffs.
Measure what matters
Evaluate adoption, approved-to-funded conversion, dealer responsiveness, direct-loan retention and operating efficiency.
EXPLORE YOUR OPPORTUNITY
What would better conversion mean?
Use your own assumptions to compare monthly funding outcomes. This is an illustrative scenario, not a forecast or performance guarantee.
ILLUSTRATIVE MONTHLY CHANGE
$1,050,000in additional funded loan volume
35additional funded loans
+35 ptsconversion change
Volume only. Excludes fees, funding costs, credit losses and net income. Inputs are assumptions.
LET’S MOVE DIRECT LENDING FORWARD