SOLUTION | CarBots

Direct "End-to-End"

The auto purchase transaction has two core components: the vehicle and the loan financing.

While dealerships can source both, LIFT’s technology platform is specifically designed to drive auto buyers to dealerships through lenders — with a strong focus on credit unions (CUs).

Credit unions currently originate approximately 20% of all auto loans in the U.S. market. This gives LIFT’s lender/dealership co-platform a substantial opportunity.

By feeding pre-approved auto buyers directly from lenders into the LIFT platform, dealerships become the first point of contact for these buyers — instead of third-party online marketplaces. This creates a more aligned and efficient buying experience.

As a result, LIFT has the potential to capture 20% to 30% of the projected $500 billion online auto marketplace by 2035 — delivering significant growth and value to both its credit union lenders and dealership partners.

LIFT delivers an Uber-like digital experience. Inside the FastPass® app, users are guided from start to finish and delivered to their car purchase destination in a simple, intuitive and convenient process.

Guided, Convenient

For Buyers

Unlike traditional online auto marketplaces, LIFT starts the entire shopping process with a pre-approved loan in hand.

The purchase funding is integrated seamlessly throughout the buying journey — from initial vehicle search to final transaction. This simple but powerful integration creates a smoother, faster, and far more transparent experience for buyers.

As a result, buyers enjoy more comfortable, less rushed dealership visits, spend significantly less time at the dealership, and avoid the common “last-minute surprises” that often derail deals.