Market Leadership Path
The online auto market is expanding rapidly, driven by shifting consumer preferences, technological advancements, and the rise of digital retail.
Today, many of the market’s most successful players are multi-billion-dollar, nationwide operators that build their scale at the expense of traditional dealerships. These third-party platforms often disconnect dealers from buyers at the very beginning of the purchase journey.
LIFT solves this problem.
We directly connect dealerships to a high-quality pipeline of buyers who already have pre-approved loans. This pipeline currently represents approximately 20% of all auto sales in the U.S., with strong potential to grow beyond 33%.
By creating a true lender/dealer co-platform, LIFT is well positioned to capture significant market share in the projected $500 billion online auto marketplace, delivering aligned growth for both lenders and dealerships.
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Online Auto Marketplace
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For Dealerships
As the owners of physical inventory, dealerships are uniquely positioned to profit from the explosive growth of the online auto marketplace.
What they need is a powerful technology platform that allows them to compete — and win — at national scale. LIFT delivers exactly that.
Using LIFT, dealerships can leverage their greatest competitive advantage — ownership of millions in vehicle inventory — to outmaneuver the largest third-party online competitors.
With LIFT, dealerships gain access to millions of dollars in advanced technology platform development at no cost. As the network of participating dealerships grows, LIFT plans to invest tens of millions — and eventually hundreds of millions — into the platform, all while continuing to deliver these capabilities to dealers at no additional cost.
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Company profile * (example of LIFT market potential).
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A leading online auto marketplace in the U.S., with 41 million average monthly online visitors.
Penetrated 1/3 of total possible U.S. dealerships as paying customers.
Accounted for ~15% of automotive click share of in U.S dealership-related searches.
$3 billion+ market capitalization value.
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* Data as of Q3 2025.
Big Strategic Alliance
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The U.S. auto dealership industry is projected to generate $2.9 trillion in revenue in 2025, while U.S. credit unions hold a combined asset base of over $2.3 trillion.
Despite serving approximately 143 million members — representing about 55% of the U.S. adult population — credit unions currently originate only 20% of all auto loans and leases.
By strategically aligning dealerships and credit unions through the LIFT co-platform, these two powerful industries have the clear potential to capture leadership in the growing $500 billion online auto marketplace.
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Meet the Founder
About the Founder
Kirk Klinkhammer is a seasoned FinTech innovator with deep roots in both the automotive and financial services industries. As a former automobile dealership owner and operator, Kirk brings decades of hands-on experience working directly with dealerships and financial institutions.
He has redefined the traditional auto-buying process by strategically integrating cutting-edge AI technologies, advanced digital payment systems, and sophisticated big data analytics.
The LIFT platform is the culmination of this extensive expertise — developed through close collaboration with industry leaders in auto dealerships and financing, combined with the latest technological advancements. The result is a seamless, efficient, and truly customer-centric auto purchasing experience.
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